This has been a long-time coming. “However, under the hood, Paytm leads on merchant payments and has built an ecosystem of synergistic fintech verticals around its ‘super-app.’
This will be interesting - Google and PhonePe who were earlier adopters of UPI have been gaining marketshare is my understanding
Curious and excited to see how app-based fintech products continue to grow. Seems to be getting crowded but Paytm seems to be a complete solution and may be poised to beat some others to the finish line. UPI has for sure turned from novelty to need.